OUR PUBLICATIONS

DYNAMICS OF MANAGEMENT IN MODERN BUSINESS
ISBN: 978-93-82570-01-1
AREA COVERED:
  • MARKETING
  • HUMAN RESOURCES
  • TOURISM
  • FINANCE
CONTENTS
Marketing
Customers Opinion towards the Consumption Pattern of Chocolates
S. Balaji, M. Vijayalakshmi and Dr. S. Ramachandran
Brand Identification and Preference towards Consumption of Mineral Water with Reference to Chidambaram, Tamilnadu
S. Catherine and Dr. R. Mahesh
A Case Study on Promotion to Boost Sales and Brand Value
(With Specific Reference to Kellogg’s)
G.S. Anusha
Retail Sector in India: Issues and Challenges
Mr. T. Prasath and G.P. Raman
Generalizations About Advertising and Sales Promotion Effectiveness in Markets
R. Monisha and R. Sridevi
Consumer Preference at Organized Vs. Unorganized Retail Outlets of Chennai
R. Abarna and P. Jegadeesan
A Conceptual View of Service Quality, Consumer Behavior and Behavioural Intentions in Service Sectors
D. Helan and P. Jagadesan
A Study on Expectations of Audiences towards Cinema Theatres
A.B. Senthil Kumar and Dr. S. Ramachandran
A Study on Awareness of Consumer Rights in Departmental Stores in Puducherry Town
Dr. R. Krishnakumar and L. Vijayakumar
Strategies & Initiatives for Green Marketing
Mr. Pradeep Palani
A Study on Impact Sales Promotional Activates in FMCG Products with Special Reference to Bharathi Soap Works
R.V. Suganya, S. Indupriya and Dr.M.Chandran
The Effect of E-CRM on Web Site Services in Banks: A Study with Special Reference to Public and Private Banks IBRI, Oman
Prof. Ravikumar and Prof. Jacob Joseph
A Study on Consumer Perception Towards High- End Apparel Brands in Chennai
B.N. Malar Selvi
Human Resources
A Study on Impact of Workplace Spirituality on Ethical Behaviour with Reference to IT Industry
A. Prince Jason and Dr. S. Sudha
A Study on Leadership Styles and Employee Turnover – with Reference to Selected IT Organisations
S. Angeline and Dr. S. Sudha
A Study on Work Life Balance of Women Employees – With Reference to Teaching Faculties
Geetha Ashok Kumar and Dr. D. Rajasekar
A Study on Manpower Training and Development of Workers Productivity in Shipping Companies with Reference to Chennai City
R. Divyaranjani and Dr. D. Rajasekar
A Study on Job Stress Management – Important Global Issue
Tiny Tanushree Gohain and Dr. R. Jayam
A Study on Importance of Employee Retention
N. Manikandeswaran
A Study on Succession Planning in Talent Management
S. Ajitha Huxley
An Empirical Study on Leadership Traits of Bank Officers in Dindigul District
S.M. Dhana Sundareswaran and S. Suresh Kumar
A Study on Entrepreneurship Development in Thiruppattur Taluk of Sivagangai District
M. Mohamed Ibrahim Moosa
Superior and Self 360 Degree Appraisal in Case of Staff Nurse
S. Nalini Devi and Dr. N. Panchanathan
Quality of Work Life among the Non-Teaching Employees of Marine Educational Institutions: An Empirical Study with Reference to Chennai City
Dr. D. Rajasekar
Participation Management is the Key HR Concept for Budding Organization -
A Study with Growing Economy Perspective
N. Chitralekha, K. Sheeba Rani and M. Thayalnayaki
A Study on the Importance of Modern Human Resource Practices in Urban Cooperative Banks
Mr. Prashanth Rao, Miss. N. Sandhya and Miss Mangala Patil
Employee’s Retrenchment Compensation – A Closer Look
Prof. V.N. Parthiban
A Study on Quality of Worklife
K. Subashini and Dr. S. Duraisamy
Factors Affecting Repatriation
Mrs. N. Padmavathy, Dr. N. Thangavel and Dr. R. Akila
Tourism
Opportunity for Eco - Tourism in Tamil Nadu
Dr. M. Basha, Mr. K. Jalaludeen and Mr. D. ThillaiVasan
Tourism and its Impact on Indian Economy
P. Kasivairavan
Medical Tourism in Southern States of India
H. Kamala
Medical Tourism & Travel Insurance – The Hottest Growing Sector
Jacob Selvakumar
Travel & Tourism: E-Tourism
Ms. Saranya Vijay and Dr. S. Ramalingam
Kerela Tourism-Building Competitive Advantage for Sustainable Development — Case Study
Mrs. Kiruthiga Shankaranand and Mr. Sherbil Neil Jefferson
Finance
Do Future and Options Influence the Stock Market (S&P CNX Nifty) for a Period between 2006-2010
Ms. S. Devi
A Comparative Study on Debt Vs. Equity Investments in Mutual Funds
Ms. T. Jebamani Indra and Ms. P. Jebah Shanthi
Others
Social Responsibility Among SMEs
Veena Christy
A Study on Corporate Restructuring, Mergers & Acquisitions
K.S. Vasudeven and Dr. G.P. Raman
Modern Business Management in the Global Village
S. David
Vendor Evaluation Based on MCDM Approach
S. Murali and Dr. S. Pugazhendhi
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