OUR PUBLICATIONS

Proceedings of the National Conference on Future Challenges and Innovative Trends in Global Business Environment
ISBN: 978-93-82570-13-4
CONTENTS
1.Women Self Help Groups in Trichy District: Performance and Credit Linkage
M. Latha and G. Chandra Kumar
1
2.Impact of Brand Awareness on Buying Behaviour
M. Ganesh Babu, G. Vani and N. Panchanatham
6
3.Trends of Export Financing and Trade
G. Satyanarayana
9
4.Engagement of Faculty: Challenges in Higher Education Institutions
J. Juliet Gladies and Vijila Kennedy
14
5.A Study on the Attitude of Women Entrepreneurs about Micro Finance towards Utilization on their Respective Businesses in Kanchipuram District
T. Sirisha
18
6.Social Media and its Role in Marketing
D. Asokan
22
7.A Case Study on A.P Tourism Industry in India its Effect Employee Commitment and Job Attitudes
Katta Ashok Kumar, J. Madan Mohan and V. Thirunavukkarasu
29
8.Economic Empowerment of Women through Micro Finance and Women Entrepreneurship
Vijayalakshmi and S. Angel Leela
36
9.Operational Efficiency of Indian Railways
Katta Ashok Kumar and J. Madan Mohan
37
10.A Study on Awareness of Stemcells and its Relevance
Satya Suresh
43
11.Emerging Issues in Electronic Human Resource Management (E-HRM)
B.G. Venkatesh Prasad and L.N. Sudheendra Rao
48
12.Consumerism Challenges and Opportunities – A Review of Mobile Marketing Strategies
Katta Ashok Kumar, Ch. Bala Nageswara Rao and V. Thirunavukkarasu
53
13.The Study on the Private Label, as an Innovative Trend to Compete with MNCs (Conducted in SPAR, Bangalore)
K. Balakrishnan and G. Satyanarayana
58
14.Talent Aquisition
P. Suganya Devi
70
15.Vital Human Resource Management Strategies – A Tool in Leveraging the Employee Performance and Productivity in Emerging Economy
Mamta Gaur
77
16.Organized Retail Sector: Future, Challenges and Opportunities in India
D. Manikandan and P. Rajarajan
84
17.Cross Cultural Issues
G. Nithya, J. Ruth and C. Sumathy
90
18.Capital Market in Current Scenario
S. Chitra, V. Mohana and R. Saranya
93
19.Best Practices in Viral Marketing
P. Kavitha, J. Needhu and N. Sasi Rega
102
20.Benefits of Pension Plan to Customers
Archana Shetty C. Gangothri and R. Leelavathi
105
21.Challenges and Innovative Trends on Cross Culture Issues in Global Business Environment
M. Magesh Kumar
109
22.Effectiveness of Performance Appraisal System
S. Pavithra and A. Anusha
113
23.Challenges Trends of Modern Banking in India
D. Shoban Raj
118
24.Growth and Challenges of Retail Market in India
N.G. Divya, P. Vinodhini and R. Sindhuja
122
25.Banking in the Global Business Environment: A Case of UAE and India
Fayaz Ahamed
126
26.Breakthrough Management (BTM): New Buzzword in Indian Industry
Hardeep Singh and Bikram Pal Singh
131
27.Changing Consumer Behavior
Bigi G. Nair and Priya R. Chandran
134
28.Impact of Social Media towards Workplace Ethics
E.T. Evangeline
139
29.The Role Outsourcing in Indian Economic Growth
B. Babitha Lucin Rani and S.B. Sangarry
142
30.A Study to Identify the Impact of Ad in Mobile Phones with Reference to Tamilnadu, Chennai
P. Sudha
146
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